There has been a lot of talk recently about devices being a “solution looking for a problem”. These devices tend to have great technology but can quickly start collecting dust as they don’t have repeatable use. However, at NuEyes Technologies we have always been focused on using technology to solve problems and enhance the human experience. Our belief is, if we focus on existing use cases and the challenges users face, we can build products that people want to use.
In 2016 we started as a software company enhancing the vision of those who are legally blind using augmented reality smart glasses. The idea came about when our Founder, Mark Greget witnessed the challenges that those with visual impairments faced when using existing assistive technologies. These technologies were cumbersome, stationary, and focused on a single task. His vision of using smart glasses as assisted technology provided our users with easier access to technology, more freedoms, and less reliance on assistance. Built in conjunction with our users and medical advisor we have achieved a leading platform for the visually impaired. Our CEO’s approach focused on the challenges and problems he saw with existing use cases resulted in a product that enhances the human experience and creates a solution that is be used by thousands globally.
Since the introduction of our first software product, we have stayed focused on understanding our users, solving problems, enhancing the human experience, and delivering products that have a purpose. Our NuLoupes AR smart glasses are focused on the same ideals of solving a problem by enhancing the experience.
We chose to focus on the existing use case of loupes as we observed the challenges users faced. The modern traditional analog surgical loupe has been around since the 1800s and while it provides precision fixed magnification, it’s design can provide challenges and increase user fatigue. Traditional loupes have limited field of view, focal length, and lack the power of the digital world. Understanding these challenges and working directly with doctors, dentists, and practitioners we set out to build the best surgical loupe product.
The advantage of having an existing use case is it provides us with a built-in audience and allows us to understand the challenges users face. Having an existing use case also provides us with valuable information on what currently works with the product, this element is key to keeping the new product familiar, intuitive, and accessible to the user. Our understanding how variable magnification can enhance the experience for users makes the users transition from being interested to needing to buy easy. It also is an important starting point to providing the user with a product superior to what they have today.
“NuLoupes have been designed with both the surgeon and the patient in mind; overcoming the challenges of traditional loupes and bringing the latest technological advances to the surgical experience,” said Andrew A. Fanous, MD FAANS
As we continue to dissect the use case, we can gain a better understanding for how NuLoupes can enhance the experience and increase its value to the user. Our 3D pass-through stereoscopic camera system not only provides continuous variable magnification but delivers hyper precise depth perception surpassing that of the human eye, once again providing the user with an enhanced experience they could not receive with any other device.
We also focused on the ergonomics of the device. Listening to the users provides them with the ability to reduce neck and back strain, helping with fatigue and avoiding potential health problems. These are things we understand not because we know technology but because we understand the use case and how we can use technology to enhance the current experience.
While NuLoupes also introduces a digital ecosystem, not available on traditional loupes that will spark additional innovation, it is not the key to its consumption in the marketplace but an additional benefit of introducing advanced technology. The success of NuLoupes will be driven by the enhanced experience to a defined use case and the technology is just how that experience is delivered.
We love technology and stay curious about how we can integrate technology into our daily lives and the lives of others. However, we can’t lead with technology, we can’t make technology the reason for being, we must understand the challenges, problems, and experiences first. Use our knowledge and understanding of the use case to apply technology to enhance and elevate the human experience for all. We must understand the problem to deliver a superior useful solution.